1941 copy of a National Excelsior Daily Journal. This journal is the same type of day journal used by Ed Ruscha as a sketchbook, diary, documenting his early works. Ruscha would also appropriate the journal's name, National Excelsior, as the name of his own publishing imprint for his first artist's book, Twentysix Gasoline Stations. [details]
1934 copy of a National-Excelsior Daily Journal. The journal is the same type of day journal used by Ed Ruscha in from which he appropriated the name of the publisher, National-Excelsior, as the name of his own publishing imprint when advertising his earliest artist's books. ... [details]